Three Advantages Vehicle Wraps Have over Custom Paint Jobs

2 September 2015
 Categories: , Blog


If you are currently considering using your commercial vehicles as part of your advertising campaign, there are a couple of different ways you can accomplish this. The most common method is to hire an auto body shop to create a custom paint job on every vehicle in your fleet. The other method is to use custom-designed vehicle wraps, or vehicle decals. Vehicle wraps have three advantages over custom paint jobs.

You Can Add a Lot of Detail to Part or All of Your Vehicles

Custom paint jobs are nice, but they do limit you to the kinds of graphics and text you want on your vehicles. They are also limited by the number of paint colors available to do an auto body paint job. The vehicle decals, however, fine tune the details of a design with absolute precision, right down to the style and size of text you want and the color palette you are looking for. If you want to utilize twenty different colors in a car decal, you can. You can even create photo-realistic decals to cover the bodies of your entire fleet, and there is no way you could get that with auto paint.

Vehicle Wraps Cost Less Than Custom Paint Jobs

Although there are many factors that determine the overall cost of a single, full vehicle wrap, it still will cost less than a custom paint job. One company in Tennessee sums up the factors and estimates costs to average around $2,700–$3,200, but you may find a car and vehicle wrap company that charges you less or more based on your needs and advertising requirements. Compare this cost to a high-end quality custom paint job, which can cost you anywhere from $5,000 to $20,000per vehicle in your fleet.

You Can Easily Remove Wraps/Decals and Resell Your Vehicles

If you ever want to sell the vehicles in your fleet, no one is going to want to buy them from you when your advertising is permanently plastered to the sides of each vehicle. It would cost a buyer a lot of money to sand off and buff out a custom paint job, and it may not be worth it to the buyer to purchase your used vehicles. Vehicle wraps, on the other hand, can be removed almost as easily as window clings. A little sticker glue remover and every vehicle that you want to sell is as good as new, or at least looks like it is. Then a buyer can use the vehicles he or she purchases for whatever purpose he or she intended without having to invest extra money to remove your advertising.

To find vehicle wraps available in your area, search for a company like Image Works Media Inc.